Customer Segmentation & Targeting

Through a customer segmentation and target analysis we will identify, understand and target specific groups of customers based on shared characteristics, preferences and behaviours. This involves dividing your market into distinct groups of customers who have similar needs. When segments have been identified, together, we can develop propositions, marketing activities and sales enablement to better meet target customer needs and preferences and ultimately maximise return on your investment. The process of customer segmentation and target analysis typically involves the following steps: Identify customer segments based on relevant characteristics Evaluate each segment’s size, growth potential and profitability. Develop sales & marketing strategies tailored to each segment’s needs and preferences. Allocate resources to the selected target segments.

The benefits of customer segmentation and target analysis include improved marketing effectiveness, increased customer satisfaction, and higher sales and profits.