Decision Making Personas

To truly gain a better understanding of your target clients, we advocate development of decision making personas. That is, the people in organisations you want to target who are key decision makers or influencers in purchase decisions. Personas are created based on research and analysis of your industries decision-making process and they help you understand the needs, preferences, and motivations of potential customers.

Personas are important because they enable your business to tailor marketing and sales activities to the specific needs and preferences of your target audience. Typically we will delve into the sources, channels and communication formats the persona values at different stages of their decision making journey. At a tactical level, a persona can help identify potential obstacles to a successful sale. For example, if a decision maker is particularly risk-adverse, your business can develop messaging and creative assets that focus on risk mitigation. Personas are an excellent enabler of customer centric strategies to win the hearts and minds of your target customers.