Marketing Strategy and Activation Plan

Through this analysis, we identifying target audiences, analyse competitors, set objectives, develop messaging and creative assets and determine channels and tactics used to reach target audiences at the segment level.

The plan includes a detailed timeline of activities, the resources and budget required and the metrics that will be used to evaluate the success of the plan. By developing a clear marketing strategy and activation plan, your organisation can ensure that their marketing efforts are focused, efficient and effective. By identifying the target audience and developing messaging and creative assets that resonate with that audience, you can effectively promote products or services and differentiate from competitors helping cement a competitive advantage. The plan also helps your organisation determine the most effective channels and tactics to reach target audiences, maximising the impact of marketing efforts.